Talks

My personal journey of becoming a Ruby developer, and the hard lessons I learned along the way, like building less, talking to customers, and committing for the long term.

How developers can think more clearly and invest more time in marketing by understanding targeting and positioning, and aligning their tactics.

How to avoid the most common marketing mistake of starting with the tactics, and build a marketing strategy from the bottom up instead.

How Hotwire allows you to reuse existing Rails partials to create responsive web applications without the complexity of SPAs.